Friday, December 2, 2011

Atari Reborn? ... Probably Not.


Don't get me wrong, Atari is awesome but I think this idea for this relaunch is behind the times. Yes people are spending considerable cash on mobile games but in the last two years the definition of mobile has changed. Tablets are the mobile industries next gen and are already outperforming standard laptops from just 6 years ago. The Atari console is equivalent to the first cell phones with playable games and during that time the above strategy is plausible but no matter how much Atari "re-formats" or "amps up" it's games they will never stand up to today's tech and cutting edge gaming. What Claudian said would be the best advice anyone could give Atari, "Change or die".

www.portfolio.com
Atari is switching gears again, this time to the mobile and online marketplace. But is the company doomed to repeat history?

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